Things just haven’t been the same at Fitbit since they were purchased by Google in November 2019. Revenue have been falling steadily since 2016 and the company hasn’t been profitable since 2015. Since Google took over, the marketing budget has gone down significantly, which indicates they are not even interested in promoting the brand anymore. But others…
Whether you are an avid follower of the wearable tech space, or someone who’s new to it, it’s easy to see that the innovation in the industry has fallen flat. That being said, some of the best wearable tech products and innovations have been born in the last 5 years. How are both scenarios possible? The wearable…
Finding the ideal, best fitness and health gift these days is extremely difficult given our online environment. It could be overwhelming. You see thousands of Instagram, Facebook and Google ads every day. Thousands of products online and in store. Not only is there too much of a selection, but also who can you trust? Today,…
It has now become a yearly tradition for our team of wearable technology experts. Watching the Apple Event that features a new watch, to analyze the features and provide analysis on what this means for the market and weighing the pros and cons. We’ve done so for the past 3 watch models (series 4, series…
I think we can all agree: You can’t trust anyone these days. But what has become very alarming is that we can’t even trust the “science” anymore. If the past 2 years has taught us anything, it’s that our immune system health is so crucial to our overall health and well-being. And while you can’t…
Follow our social media 😊 As heart rate variability (HRV) becomes the go-to biomarker for health in 2021, many people are stuck wondering how exactly the HRV function works on the Apple Watch. While alternative products have done a great job of simplifying the science behind HRV, it’s still a feature that’s on the back burner at…
In this Article It’s 2023, and the number of HRV enthusiasts is growing rapidly. It has taken some time, but people are finally ditching the step trackers and moving on to tracking something much more important. Heart rate variability is like our body’s check engine light. It provides insight into the complex mind-body-brain connection, the…
What was once a niche market is now becoming a global phenomenon that has caught the eyes of giants like Fitbit and Apple. The market size is $35 billion in sales and is expected to grow 300% by 2028. While big tech has the resources and funds to enter the heart rate variability (HRV) market, the attention…
The market for fitness trackers has seen sales of $36 billion (USD) in 2020 and is only expected to grow. By 2028, forecasts show an increase of more that 300%. We’ve now seen hundreds of new devices and apps appear on the market in the past 5-10 years. So while you’re weighing out your options, here are…
As the trial of Officer Chavin, and his involvement in the death of George Floyd, enters its final hours, we’ve seen a number of medical professionals, doctors, pulmonologists, etc. testify in front of the jury. While doctors will differ in their opinions on many issues, we look for a more definitive way to explain all…